As we discussed in making your Collab365 Freelancer profile look awesome, it’s even more important to create a great looking MicroJob that excites the user, solves a genuine problem and is very well specified.
If you don’t spend time and rush out your MicroJob, you will suffer from one or more of these problems:
We’re sure you don’t want to experience any of the above, so let’s spend a few minutes sharing what we think will work well. There’s also a great example of a ‘bad MicroJob’ and a well written MicroJob further down.
So let’s get started …
The first part is to decide what sort of MicroJob you are going to offer and for this you need to consider your skills, what is in demand, what people will search for, and how much the job is worth.
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Carry out some general research prior to drafting your MicroJob. Take a look on Freelancing sites at people in a similar technology space to yourself. Find out who is getting good ratings and, if the information is available, who is getting the most sales. Other good sources of research are:
Do some keyword research using one of the many SEO tools out there, most offer some form of free version. See what people are searching for in relation to the jobs you are planning to offer and build your title and description to incorporate these words.
One thing to be careful of, don’t just repeat or list your chosen keywords. Unfortunately good SEO is not that easy and even worse it makes your MicroJob unexciting for your potential buyer.
Once armed with some keywords to target, another great tip to help with this (and the overall marketability of your jobs), is to create market specific versions of the same job title to appeal to different audiences. Maybe you have experience in a number of different industries or are aware of industries that are big consumers of the type of job you are offering. – e.g.:
One great side effect of this approach is that helps you understand further where the demand is, if one sells more than the others then you know to offer more jobs in that area, or try different market sectors and keywords in the ones that are not quite as popular.
We have all had challenges in relation to misunderstood, poorly communicated and missing requirements or specifications. The MicroJob description has to be good enough to stop that happening. We find it is best to take the customer on a journey by ensuring you describe the Problem, your Solution, and the Features of your solution (see the example MicroJob below).
All aspects of the MicroJob must be fully and clearly described with the ultimate aim being for the customer to have no questions so they can just click ‘BUY’. It’s hard to achieve but definitely possible!
Also make sure you are offering a small package of work, not a larger “project”. As a guide you should strive to offer something that can be completed with 1-4 hours. You can also add custom extras to increase your earnings.
The golden rule here is.. be specific!
Now let’s talk about each of the MicroJob elements to see how we can create a MicroJob that really stands out:
The title needs to give as much information as it can without being too large and needs to start with “I will….” and of course use some of the keywords from your research. Think about what the potential customer may search for in Google or Bing.
Don’t do this:
As described above, this is the point at which we need to cover the Problem, Solution and Features. So what do you need to cover in each of those aspects?
Problem – This is the introduction to your MicroJob and should outline the problem that your customers are experiencing. For example, “Are you struggling to build an SPFx development environment?”. Think about the pain that the customer will be experiencing when they’re browsing your job.
In our example above, you could easily envisage a developer, new to SPFx, who doesn’t know what tools to deploy or how to configure them. This will lead to them being very frustrated and see them wasting hours researching. Speaking to the customer’s “pain” will allow them to immediately relate to how you are going to solve their problems.
One good exercise here is to imagine you have a broken iPhone 8 phone screen and you visit a fictional “Mobile Phone Fixer Freelancer” Site. Which one are you must likely to purchase:
Solution – In this section explain how you will solve that problem for them and how it will benefit them after you’ve delivered. This tells them why they should buy your MicroJob.
As a guide, think about the customer’s experience before they buy your job in the “Problem” and in this section speak to how you will solve their problem after you’ve delivered.
So, back to our phone example:
Put yourself in the position of the buyer and try to answer these :
Remember, buyers will be a solution to their problem. Talk to their problem not about yourself in this section.
Features – Now this is where we get specific, expand further into your solution and what the features or specifics of your solution are. Often bullet points work best here. List out what you will provide the customer and how you will provide it. Include any constraining factors such as tech, versions, duration, volume or size of work and the actual end deliverable.
For the more complicated jobs it may be worth covering what is NOT included at the end, this can be just as important as what is included. Call out and clear up any internal assumptions a buyer might have from what they have read so far.
Here’s what you could say for the phone repair …
Here’s how I will fix your phone screen:
You may have already covered this in your description, however its worth highlighting in the ‘User Instructions’ section again covering what you need to deliver this job in the duration and cost you are offering? any prerequisites? This can be anything from access to systems, state of a system prior to starting, information needed, to timely communication needs.
Tell the user in simple terms what they need to do next once they have bought the job. Could be as simple as ‘Please carry out these prerequisites’ or ‘I will be in touch within X number of hours on the messaging system’. NB: Don’t forget to allow sufficient time to get started and consider that customers may be located in different time zones when setting the duration of your job.
You don’t have to provide attachments (images, PowerPoints, Visios, etc), however, it is a great way to ensure understanding or to sell your skills to them. Where it makes sense, show an example or a diagram of what it is you will do for the customer, it is a bit cliché but …..”a picture paints a thousand words”….there I said it.
This is a fantastic way to earn more from your MicroJobs. These are added value elements that you can add to each MicroJob to allow your buyers to get a little extra. Relevant Extras will depend on the type of job you offering however examples could be:
Below we have an example of a bad MicroJob that has been described poorly, the customer does not know quite what they are getting in terms of both content and size:
So what does good look like? Well, if we take the same job but answer those questions and apply some of the points covered in this blog post:
Well of course this depends very much on what it is you are providing, you cannot offer glass for the price of diamonds, however it is not the only consideration, so here are few for you to chew over:
Value of Skills – Take a look on Marketplaces (and job sites) to discover the market rates for your particular skill.
Value of the Job – Try to understand the value of the activity you are offering based on the skills, duration and any market information you can find. Are there any similar jobs offered and how do they compare?
Size of the Job – How long will it take you to deliver what you are offering? If you have to spend more time than you have quoted for then this can leave you out of pocket, or worse, end up with you unable to deliver which will result in a bad review. – See the section below on “Duration”.
How much you want to earn? – Another consideration, should be around what are you willing to be paid for an hour’s work based on the above factors and your personal circumstances? You may need to charge top dollar to meet your expectations or you may be able to charge slightly less to give better value to your customers, get great reviews and possibly even get more work as a result.
Pricing low can be as bad as pricing high – Don’t assume a low price is always a good thing, yes, it is good to be competitively priced, but consider that most will go for the middle of 3 prices when engaging someone for work. Do not over price or under price yourself out of the Market.
The easiest answer is however long it takes you to do the work. Often it’s not that simple! The ‘Days to deliver’ value within Collab365 MicroJobs will set a count down clock for completion from the point of purchase. Please be aware that this uses simple calendar days, so if you set a delivery of 2 days and the buyer buys on Friday at 2pm, they will expect the job to be delivered before 2pm on Sunday. Once the clock has gone beyond zero the Buyer will have the option to cancel and get a refund, so best avoided! Therefore it’s worth considering a few things:
Availability – How often will you be checking for new orders? What will the lead time be from purchase to actually starting and then delivering the work? What delays might there be in the availability of the customer, where their input is required? This will change over time depending on how busy you are and as your experience grows of jobs, so don’t forget to update your MicroJobs as you learn. Also don’t forget to use the ‘Vacation’ mode to stop people purchasing when you are busy or away.
Rework – Will the job likely need any customer review and rework to get to what is defined in the MicroJob, if so you need to factor this into the overall duration.
Contingency – It’s always worth adding contingency to any work, but is particularly important for this kind of remotely delivered work.
Yay!! If you have followed all the guidance you now have an awesome MicroJob listed and are ready to start earning! However the work never stops.
As with all these things when it comes to Freelancing there is no silver bullet to getting it right. Work on a basis of continual improvement, keep up to date on the state of the Market, how well your jobs are selling, any aspects that your customers have found confusing, how your competitors are doing. Review and tweak your MicroJobs as you move forward to get the most out of them.
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